When I was 10, I had a dream: I wanted to become a choir conductor. I knew precisely what University I wanted to go to. I was determined to make it happen. Nobody could talk me out of that dream. Nobody could influence me to study anything but music.
My dream came through. Years of determination, some sacrifice, and I graduated as a choir conductor from the University of my choice. My free mind was ready to explore the world of art, culture, connections, and performance.
Then or now, I would never trade that dream for anything else. Music has always been and will be a big part of who I am, what I do, and what inspires me in life.
When I was 10 and dreaming of music, I never imagined that one day I’d also discover the world of business and eventually will land on a corporate dream job that would take my free mind on a different journey.
I stepped up, got another degree, and spent 20+ years perfecting the world of corporate communications, media, crisis management, and global reputation science.
I became a daring business partner, leading global and corporate teams in Healthcare, Consumer Electronics, Fashion, Domestic Appliance, and IT. I served Fortune 500 companies, international institutions, and foundations across the globe.
I led numerous crisis response teams through epic corporate crises. I developed and executed cross-industries partnerships, Joint Ventures. I worked with the media, authorities, customers, suppliers, and analysts during the best and worst times for my colleagues and clients. I feel privileged and lucky.
I’ve learned – if I can set my mind on a mission, I’ll get it done. My mission today is to share all my learnings, mistakes, and success. To transfer my experience into valuable knowledge. To inspire others, help them grow and share their incredible stories, and take their back when things take an unprecedented turn.
If anything, don’t ever give up on your dream.