There are many ways you can make an impact on the world. But there is no greater impact that you can make than spreading education and empowering people who’ll empower and teach people, who, in turn, will empower and teach more. Chinese Proverb goes: “If you are planning for a year, sow rice; if you are planning for a decade, plant trees; if you are planning for a lifetime, educate people”.
I am guided by this in my life and for me; education holds a big role in my life. I completed the undergraduate study of Journalism at the Vern University of Applied Sciences. I also hold a Master’s Degree in Public Relations Management, more precisely in Management of Public Relations Agency of Edward Bernays University College.
Foreign languages are also very important to me throughout my life. When I was 6 years old, I wanted to learn French so much and my mom bought me beginner’s course cassettes in French. I would have listened to those cassettes every day. After French, I started studying English and at the age of 11, I started studying German.
I hold a degree in the German language from “The Standing Conference of the Ministers of Education and Cultural Affairs of the Länder in the Federal Republic of Germany”. My love for the French language led me to be part of a summer camp in Paris where I earned a certificate from the Foundation Eugène Napoléon.
Also, I completed various courses, such as Introduction to Personal Branding, English for Journalism, Management of Fashion and Luxury Companies. Currently, I enrolled in a course: Introduction to Google SEO.
As a student, I began to gain my work experience through journalism, translating languages, and administrative jobs. Today, I am part of the Apriori World team as a project manager. I participate in the implementation and coordination of crisis communication, changes in the law, but also the launch of new projects.
I am an entrepreneur and leadership coach with international experience. I am also a co-author of the book “Orbimetrija” and a few research papers. I hold a postgraduate diploma in Marketing in Special Areas with a final paper on Marketing in Sport, after which I started my doctoral studies of human resources, now on the second year.
After over 20 years of professional volleyball and 280 performances for the Croatian national team, as the most successful Croatian volleyball player and captain of the national
team, I retired from professional sports and dedicated myself completely to entrepreneurship and management, areas in which I have been gaining experience during my sports career. As I was the captain of AOK Mladost, Montpellier, Bilzen, Hotvolley, Innsbruck and Croatian national team, I continued to develop my leadership skills on the court as well as outside of it. I was a leading Croatian man young national team as a coach, Croatian women national team as an assistant coach, was working as a development coordinator and finally as sports director in the Croatian Volleyball Federation. I am an FIVB level 2 international coach and still a member of the Commission for Digitalisation and New Media in Croatian Olympic Committee. At the moment I live in Nyon with my wife and two children.
When I was 10, I had a dream: I wanted to become a choir conductor. I knew precisely what University I wanted to go to. I was determined to make it happen. Nobody could talk me out of that dream. Nobody could influence me to study anything but music.
My dream came through. Years of determination, some sacrifice, and I graduated as a choir conductor from the University of my choice. My free mind was ready to explore the world of art, culture, connections, and performance.
Then or now, I would never trade that dream for anything else. Music has always been and will be a big part of who I am, what I do, and what inspires me in life.
When I was 10 and dreaming of music, I never imagined that one day I’d also discover the world of business and eventually will land on a corporate dream job that would take my free mind on a different journey.
I stepped up, got another degree, and spent 20+ years perfecting the world of corporate communications, media, crisis management, and global reputation science.
I became a daring business partner, leading global and corporate teams in Healthcare, Consumer Electronics, Fashion, Domestic Appliance, and IT. I served Fortune 500 companies, international institutions, and foundations across the globe.
I led numerous crisis response teams through epic corporate crises. I developed and executed cross-industries partnerships, Joint Ventures. I worked with the media, authorities, customers, suppliers, and analysts during the best and worst times for my colleagues and clients. I feel privileged and lucky.
I’ve learned – if I can set my mind on a mission, I’ll get it done. My mission today is to share all my learnings, mistakes, and success. To transfer my experience into valuable knowledge. To inspire others, help them grow and share their incredible stories, and take their back when things take an unprecedented turn.
If anything, don’t ever give up on your dream.
Richard Linning’s career has been one of change and innovation. From launching breakfast television in his native Australia to designing a strategic communication for the reform of the Greek civil service it has taken him to across the globe as a journalist, public relations and public affairs consultant, and issue advocate for government and NGOs, companies and trade associations.
As President of the International Public Relations Association he led its restructuring to better reflect and link the language and cultural diversity of global practitioners. He is also a Past President of Confederation Europennee des Relations Publique.
Richard was made an Honorary Fellow of the Senate of the University of Bucharest, Romania in recognition of his promotion of the free flow of information as a key component of the development of a democratic society.
While Scholar-in-Residence at the Center for Global Public Relations, University of North Carolina at Charlotte, he contributed as conference speaker, lecturer, mentor and author of articles on ethical and other public relations practice issues. Roles he continues to play today, sharing the lessons learned from his successes. And failures.
A dual Australian and British national he currently resides in Lincolnshire, England.
Moving first to London then Hong Kong, he worked for (among others) the BBC World Service and the Government Information Service. Re-located to London as a Public Affairs Officer he was responsible for image and investment promotion, including the staging of the two-day Hong Kong In London Festival which attracted one million visitors.
Richard then moved into the private sector, principally as a consultant in political affairs and issue advocacy in London and the European Union. Based in Brussels he also managed teams providing international media, pr and advertising programme coordination to a wide range of clients ranging from government agencies, international and national businesses to trade associations.
Currently, Richard is the President of the World Innovation and Change Management Institute in Geneva, which will, through its Share the Knowledge, Share the Experience program, award scholarships for participants of the Camp.
I am a globally awarded CEO by the International Public Relations Association (IPRA) as well as the United Nations (UN) for the project „Soaps with Dots“. In 2020, I received, together with my team, the Golden World Contribution award for the sustainable development number 10, defined by the United Nations – reducing inequalities.
Behind me are more than thirty years of experience, working on more than 400 projects in the fields of PR, business development, branding, crisis communication and event management. Furthermore, I was able to gain practical experience in an international background – in cities such as Tokyo, Doha, Istanbul, London and Milan as well as many other important hubs among our globe, cooperating with world-renowned brands such as Shiseido, HIPP, Pfanner, Qatar Post, Waqood, Ajans Press, Westco by Westminster Council, Scottish Government, Bayer Pharmaceutical, Levi’s and many more.
Being an internationally recognized consultant in the field of strategic communication management comes with new responsibilities – emphasizing the importance of reducing inequalities, but also sharing my expertise. My love for sharing knowledge is a constant motor that has led to me becoming director of the London School of Public Relations and a certified consultant for the
European Bank for Reconstruction and Development.
I am founder of PRO. PR Conference, the leading conference specialised on Public Relations in South Eastern Europe. The PRO. PR Globe Awards is the only program in the world that is dedicated to rewarding individuals, rather than projects in the field of communications and is supported by four notable associations: IPRA (International Public Relations Association), PRCA (Public Relations and Communications Association), ICCO (International Communication Consultancy Organisation) and CIPR (Chartered Institute of Public Relations).
Being a Croatian citizen, I am also dedicated to contributing to the growth of my community, hence the reason why I founded „Slavonika“, a national agricultural conference. The Agro StartUp project founded by me was promoted by the European Bank for Reconstruction and Development as a unique project. Due to a lack of education in the field of EU funds, I also decided to start a project management school for EU projects.
In addition to my projects, I have also published various articles and written „PR On My Way“, a book with examples of PR practice. I am also proud to be columnist for Diplomacy & Commerce, a magazine established by The Economist. Currently, I hold the position of Secretary-General of the World Innovation and Change Management Institute.
I started my career as the executive producer of the Eurovision winner and composer, Rajko Dujmić. After that, I worked as the director of numerous events of major national importants such as the WTA Croatia Ladies’ Open $ 175,000, Croatia Golf Championship, famous pop festival Split ’97 and Supermodel of the World – Croatia. Additionally, I was producer and author of numerous concerts and television shows. Activities in the field of television production and event management have lead to a career in the field of PR where I am trying to improve on a daily basis.
To me, life is a circle of energy and creating, of giving and receiving. From the very start of my career, social responsibility as well as fundraising projects have been incredibly important to me and I dedicated years of work to them with great pleasure. Together with my team, I launched, coordinated, advised and raised funds for various projects such as: renovation of the house of the first Croatian Nobel laureate, Lavoslav Ružička, project Dolphin’s Dream – a list of flora and fauna of the Croatian Adriatic, Top Scholarships for Top Students – a project that lasted for 10 years and changed the law on scholarships.
At last, I would like to point out my most recent fundraising project for the Association of the Blind of Sisak-Moslavina County after the recent earthquake which left many people roofless, damaging more than 40.000 buildings. Donating money is good, but what I consider to be more valuable is donating knowledge and time in order to offer sustainable help to those in need.